The “Remote Work” & “Digital Nomad” Revolution
by The “Remote Work” & “Digital Nomad” Revolution – The Uncoupling of Work from Place
Category: Conceptual & Abstract Breakthroughs
The “Focus Group”
by The “Focus Group” – The Tool for Listening to the Voice of the Consumer
The “Enron” Scandal (Accounting & Ethics)
by The “Enron” Scandal (Accounting & Ethics) – The Corporate Fraud That Shattered Trust and Redefined Regulation
The “Direct Marketing” Industry
by The “Direct Marketing” Industry – Pioneering One-to-One Communication and Measurable Response
The “Category Killer” Retail Concept
The “Category Killer” Retail Concept – Dominating a Market Segment Through Overwhelming Selection and Price
The “Brand Management” System (P&G)
The “Brand Management” System (P&G) – Institutionalizing the Marketing of Products as Distinct Personalities
The “Black Monday” Crash of 1987
The “Black Monday” Crash of 1987 – The Day the Stock Market Plunged and Exposed Systemic Fragility
The “Direct-to-Consumer (D2C)” Brand Movement
by The “Direct-to-Consumer (D2C)” Brand Movement – Cutting Out the Middleman with Digital-First Brands
The Rise of the “Chief Digital Officer”
by The Rise of the “Chief Digital Officer” – The Corporate Embrace of Digital Transformation
WeWork & Adam Neumann (Rise & Fall of “Hype”)
WeWork & Adam Neumann (Rise & Fall of “Hype”) – The Spectacular Implosion of a Community-Driven Real Estate Dream