The Gilded Age as an Economic Concept
by The Gilded Age as an Economic Concept – The Era of Spectacular Growth, Inequality, and Robber Baron Legacy
Category: Nominations
The Marketing of Santa Claus (Coca-Cola, etc.)
by The Marketing of Santa Claus (Coca-Cola, etc.) – The Corporate Reshaping of a Cultural Icon for Consumerism
The Trust as a Legal/Business Concept
by The Trust as a Legal/Business Concept – The Gilded Age Innovation for Corporate Consolidation and Control
The Corporation as a Person (U.S. Law)
by The Corporation as a Person (U.S. Law) – The Legal Doctrine That Granted Businesses Constitutional Rights
The Dewey Decimal System
by The Dewey Decimal System – The Librarians Framework That Organized the Worlds Information for Business and Research
The Michelin Guide
The Michelin Guide – The Tire Companys Masterstroke in Experiential Marketing and Authority Building
The Yellow Pages
The Yellow Pages – The Monopoly Directory That Connected Local Businesses to Consumers
The Branding of Uncle Sam
The Branding of Uncle Sam – The Commercial and Governmental Fusion of a National Symbol
Richard Sears & Alvah Roebuck
Richard Sears & Alvah Roebuck – The Masters of Mail-Order and Rural Consumer Trust
The Typewriter (Christopher Sholes)
The Typewriter (Christopher Sholes) – The Machine That Created the Modern Office and Professionalized Secretarial Work